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Farrago for mac1/24/2024 Invisible watermarks on product and prototype images Sometimes more noticeable, sometimes very subtle. And that's why Apple is taking action against such efforts. Due to leaks and rumours, hardly anything can be presented as a surprising "One More Thing". This was mainly built on under Steve Jobs, like the presentations of the iMac G3, first iPhones, MacBook Air and so on. However, many improvements to the concept of the tablet, the smartwatch and the smart speaker have led to Apple fans being won over.Īnd part of that persuasion is an element of surprise. But neither the iPad, nor the Apple Watch, nor the HomePod were anything fundamentally new when they were first introduced. Perhaps an interesting innovation will be interspersed here and there. Hardly any innovations: Why does Apple want to keep new things secret?Īpple likes to take familiar concepts and adapt them to fit into its own ecosystem. You can read how Apple is doing this here. This is lost if leaks have made all information public. The introduction of new Apple devices, operating systems and services benefits from a certain element of surprise. There is also information on how some media deal with leaked information in order to protect their sources. Below you will find a summary of known and suspected procedures. From different document versions to different fonts to hidden watermarks, a lot is tried. ![]() And so it is not surprising that several measures are used to locate the personal sources of leaks and rumors. ![]() The last person who should be happy about this piece of information is the iPhone manufacturer itself. Just now, just before WWDC23, there are again many rumors and supposed leaks about new operating systems and devices from Apple.
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